Case Study - Digitally connecting 47 years of wood expertise at Flexura Floors

• Industry: premium veneer & wood Manufacturing
• Scope: Inventory, Barcode, Purchase, Sales, Manufacturing (MRP), Shop Floor, Quality
• Project duration: 12 weeks from kick-off to go-live
• The result: 100% digital shop floor traceability and a successful shift to a hybrid MTS/MTO model

• The challenge: Flexura’s shop floor operated outside of Odoo, limiting real-time visibility into production progress, while quality checks were logged on paper and inventory data lived in Excel files.
• The solution: in just 12 weeks, we helped Flexura transform its factory from spreadsheet-driven operations into a fully connected manufacturing environment with real-time inventory visibility, paperless quality control, and complete production traceability.
• 100% digital traceability: replaced manual clipboards with the Odoo Quality module, achieving 100% digital compliance on critical machinery.
• 30% lead time reduction for their top 10 products: by transitioning Flexura’s high-demand standardized products from a Make-to-Order (MTO) model to automated Make-to-Stock (MTS) reordering rules, customer lead times significantly reduced.

For nearly five decades, Flexura Floors NV, based in Waregem, has been a leading name in premium Belgian veneer manufacturing. Sourcing sustainable European oak, they design and manufacture high-end veneer parquet, wall cladding, and furniture panels for architects and professional B2B clients worldwide.

While Flexura had already adopted Odoo for their CRM and accounting, their physical production shop floor and complex logistics still operated outside the system. This lack of integration limited real-time visibility into active production progress, led to discrepancies between Excel-based inventory and physical reality, and caused quoting bottlenecks for the sales team.

Flexura partnered with flipside to fully unlock Odoo’s potential, optimize their logistics chain, and execute a flawless transition toward a hybrid Make-to-Stock (MTS) and Make-to-Order (MTO) manufacturing model.

Before partnering with flipside, Flexura operated on a Make-to-Order basis, generating unnecessary lead times for their most popular, standardized products.

Over a highly collaborative 12-week implementation, flipside optimized Flexura’s data foundation and extended Odoo into a fully connected ERP powerhouse - without the need for heavy, hard-to-maintain custom modules.

1. Robust data foundation & advanced inventory tracking

• Product restructuring: successfully configured roughly 1000 product variants across 40 product categories, standardizing unit conversions (m² vs planks).
• Traceability with lot tracking and barcodes: we’ve set up Odoo Inventory with strict lot tracking. We delivered and configured rugged Zebra mobile computers and scanners, enabling operators to seamlessly manage stock moves, scan lot numbers, and generate product labels using the Odoo Barcode app.
• Smart stock monetization: successfully set up a flow to track and quote "2nd choice" products, ensuring lower-grade materials are no longer lost in the system but successfully sold to interested buyers.

2. Manufacturing (MRP), connected Shop Floor & digitized quality

• Work centers and Bill of Materials (BoM) setup: production progress became visible in real time, giving the production manager complete visibility into every order moving through the factory.
• Odoo Shopfloor deployment: eliminated paperwork by deploying a real-time interface for production operators, giving them an instant view of active or planned work orders.
• Paperless quality checks: replaced manual paper logs with the Odoo Quality module. Operators now perform digital quality checks at critical machines, tracking precise panel dimensions and lacquering thickness for perfect compliance and traceability.

3. Intelligent MTS / MTO sourcing & strategic customizations

• Smart replenishment rules: programmed automated safety stock signals. Flexura’s highest-demand standardized products (like their bestselling flooring planks) are now automatically replenished via Make-to-Stock (MTS), while custom architectural creations run smoothly on Make-to-Order (MTO) routings.
• Airtight FSC Certification tracking: developed targeted, lightweight Odoo customizations to seamlessly track and flag FSC-certified products, providing instant, auditable proof that raw materials originate from responsibly managed forests.

By focusing on out-of-the-box Odoo capabilities and sharp operational design, this 12-week project brought measurable shifts to Flexura's day-to-day business:

• Eliminated blind spots: management and sales now have access to real-time work order status, exact inventory levels and quality control metrics.
• Sales team autonomy: the sales team can confidently quote exact delivery dates instantly inside the CRM without having to ask the factory floor.
• Reduced lead times: transitioning popular lines to automated MTS rules has eliminated unnecessary customer wait times, speeding up order fulfillment.
• A future-proof and scalable system: with robust master data, paperless tracking, and a direct flipside Service Desk integration for ongoing support, Flexura has a digital foundation primed for international growth.

Contact the flipside team today to discuss how we can unlock the true potential of Odoo for your business.